My Summer Plans, or how a little gastroenteritis and a sick laptop can get you thinking

James Hubbard, M.D., M.P.H.

Last week I was not my old blogging, commenting self.  I was under the weather a little with a virus that kept me down most of the week.

More importantly, my laptop was and is still in disrepair.  It has most of my data, e-mail addresses and bookmarked websites.  At present, I officially hate Windows Vista, Dell and their support.

But it has been a good time to reflect on my future plans and changes since I am now concentrating on two diverse plans.  Actually, I have thought long and hard on this so don’t think my new business plan is to throw something against the wall and see what sticks.My mission remains the same, to provide quality medical information to as many people as possible.

  1. My print magazine will emphasize the health care-needs of the age 55+ population.  I have a focus group giving me some ideas.  Yours are always appreciated.  I will probably be doing some design changes and putting in a few new regular columns and features.  I’m not sure about the name yet.  If you are of that age, or know someone who is (it makes a great gift), please keep us in mind.  I hope this makes marketing a little easier and cheaper.
  2. I am in the early stages of formulating a book about health-care-related information and how-tos when you (the non-medical person) are the only one around to help.   The working title is When Help is NOT on the Way: A doctor’s guide for being prepared for anything.  The content will give people a little more empowerment, confidence and control in their health-care treatment and should be a reference during catastrophic times when the power is out and the roads are blocked such as in hurricanes, earthquakes, even social upheaval, etc.

You will notice the changes in my blog posts and website article content, and I hope to have plenty of feedback and critique from you.

This week I begin writing about lightning strikes–how to avoid them or treat, if necessary.

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9 Responses to “My Summer Plans, or how a little gastroenteritis and a sick laptop can get you thinking”

  1. Dr. J Says:

    I had a short fight with some virus also..I won but took a few hits :-)

    In hope your new plans work out well for you, Dr. Hubbard!

    I don’t have your courage, so I opted for windows xp over vista in my new laptop :-)

    Dr. Js last blog post..Numbers games: We don’t know why diets work, grim TV stats and heartbreaking effects of obesity

  2. James Hubbard, M.D., M.P.H. Says:

    You’re are a smart man, Dr. J.

    James Hubbard, M.D., M.P.H.s last blog post..How to Help a Loved One: depression, alcoholism, addiction …

  3. Sagan Says:

    Hope you’re feeling better. That’s a great idea for a book! I’m looking forward to it.

    Sagans last blog post..Life Lessons: Toxicity Levels

  4. Judy Rodman Says:

    Both magazine slant and book sound absolutely right to me… you will hit the baby boomers with the magazine and all who are (newly) concerned about catastrophe with the book… which is unique being written by a currently practicing family medical doctor. Both these products will be more applicable than ever to me (57 and counting:)

    Imho…you might consider writing articles for EzineArticles.com for visibility as you develop your marketing plan for mag and book.

    Judy Rodmans last blog post..Snowball – Another One Bites The Dust

  5. James Hubbard, M.D., M.P.H. Says:

    Thanks Sagan

    James Hubbard, M.D., M.P.H.s last blog post..How to Help a Loved One: depression, alcoholism, addiction …

  6. James Hubbard, M.D., M.P.H. Says:

    Thanks Judy,

    I have actually written a few ezine articles already.

    James Hubbard, M.D., M.P.H.s last blog post..How to Help a Loved One: depression, alcoholism, addiction …

  7. cathy Says:

    The book sounds GREAT! I’ll be eagerly awaiting it! I’m a little disappointed to hear about the upcoming changes to your magazine as my husband and I have really enjoyed the two issues that we’ve received, and we are decidedly not in the 55 and older group. But, I also understand that having a focus – a core group of people to market to – is important in the magazine world.

    cathys last blog post..Hello? Is this thing on?

  8. James Hubbard, M.D., M.P.H. Says:

    Cathy, We’ll see. I conducted a 55+ focus group and they did not see reason for much change.

    James Hubbard, M.D., M.P.H.s last blog post..How to Help a Loved One: depression, alcoholism, addiction …

  9. Mark Says:

    A fantastic idea for a book! Have a nice weekend!

    Marks last blog post..Did You Know?

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