Drug Ads: How can they be made better?
Monday, February 23rd, 2009by James Hubbard, M.D., M.P.H.
I recently wrote about why drug ads are the way they are. Lo and behold, a study comes out that suggests perhaps a change is in order.
The FDA recognizes we need better quality drug direct-to-consumer ads. Several groups, including the Institute of Medicine, have called for better information conveying benefits versus adverse effects in these ads.
From a sponsor’s standpoint, ads are for one reason: to sell products. Regulators are there to make sure these ads aren’t misleading, but don’t want to place undue restrictions that cause ads (and their money) to disappear. So where is the middle ground?









